Sherrye Parr

As a Senior Data Analyst, Sherrye supplies the PROOF Insights team with endless data views and a willingness to go the extra mile to make sure our clients' needs are exceeded.

Q: What's your role and what do you focus on day-to-day?
As a Senior Data Analyst, I specialize in transforming raw survey data into structured, meaningful tables that our researchers use to discover what people think and feel about products, ads, or brands. Utilizing tools like Quantum, SPSS, and Excel, I design and execute custom cross-tabulations. My work supports analysts and clients in drawing reliable conclusions from survey results.

Q: What do you enjoy most about your work?
Programming is very mathematical. It pushes me to think critically and creatively—something I genuinely enjoy.

Q: How did you get started in research and analytics?
I began in the industry by doing data entry. With my mathematical education I was shifted over to the tabulations department.

Q: What’s something people might be surprised to learn about you?
I’m allergic to furry animals, yet I live with 3 cats and a rabbit.

Q: What does your ideal vacation look like?
Someplace tropical and all inclusive.

Q: One thing you can’t live without?
My family. Both human and fur babies.