Conjoint Analysis and ACBC
Conjoint analysis and adaptive Choice-based conjoint are advanced trade-off analysis methodologies to understand price sensitivity in the context of product features and benefits. It is more complex but also more capable of detailing the influence of individual attributes on choice.
Van Westendorp Price Sensitivity Meter
The Van Westendorp Price Sensitivity Meter (PSM) is used to identify acceptable price ranges and optimal price points. It is a powerful methodology for products or solutions that have less well-established price ranges.
What is Van Westendorp PSM?
A simple, straightforward method to gather price sentiment that centers on the respondent's perception of product or service value. It is expressed as a series of prices:
Gabor-Granger Price Wheel
The Gabor-Granger methodology determines revenue and demand curves to identify optimal pricing strategies that maximize both market penetration and revenue generation.
Advanced Pricing Research
Sophisticated methodologies for complex pricing challenges and strategic decision-making.
Competitive Benchmarking
Analyze competitive pricing landscape and positioning to inform strategic pricing decisions.
Revenue Modeling
Build comprehensive revenue models to predict financial impact of different pricing strategies.
Segmented Pricing
Analyze price sensitivity across different customer segments to optimize pricing strategies.
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