Gabor Granger Price Wheel
Gabor Granger (also called Price Laddering or Sequential Price Sensitivity Analysis) is a systematic methodology that tests multiple price points sequentially to understand demand elasticity, identify optimal pricing zones, and determine revenue maximization opportunities across different customer segments and market conditions.
Sequential Testing Approach
Tests multiple price points in a systematic sequence to map demand curves and identify price sensitivity thresholds across different market segments.
Elasticity Curve Mapping
Creates detailed demand elasticity curves that reveal how price changes impact purchase intention and revenue across different price ranges.
Gabor-Granger Analysis
Gabor Granger Use Cases
Gabor Granger provides systematic insights for revenue optimization, competitive positioning, and strategic pricing decisions across diverse business scenarios.
Revenue Maximization
Identify the optimal price point that maximizes revenue by testing across multiple price levels and analyzing demand response patterns.
Elasticity Analysis
Understand price elasticity across different segments and price ranges to inform flexible pricing strategies and market positioning.
Tiered Pricing
Design optimal pricing tiers and packages based on demand patterns across different price points and customer segments.
Market Entry
Determine optimal entry pricing for new products or markets by testing price acceptance across target customer segments.
Competitive Response
Model competitive pricing scenarios and customer response to different price positions relative to market alternatives.
Dynamic Pricing
Inform dynamic pricing strategies by understanding how demand responds to price changes across different time periods and conditions.
Systematic Price Testing Methodology
Our rigorous approach to Gabor Granger price testing ensures comprehensive price sensitivity analysis that delivers actionable insights for revenue optimization.
Price Range Design
Define optimal price ranges and test intervals based on market research, competitive analysis, and business objectives for comprehensive testing.
Sequential Testing
Execute systematic price testing across multiple points to capture demand response patterns and price sensitivity thresholds.
Optimization Analysis
Analyze demand curves and elasticity patterns to identify optimal pricing strategies and revenue maximization opportunities.