Navigate the Evolving Media Landscape
Insights are the life blood of digital media or publication businesses looking to thrive in a highly fragmented entertainment ecosystem. PROOF Insights
provides the strategic insights our media clients need to compete with social platforms, optimize content strategies, and capture audience attention
in a world where consumers on average split six hours daily across
TV, social media, and gaming.
Trusted by Leading Media and Publishing Brands
We're proud to partner with innovative media organizations driving the future of digital publishing.
"PROOF's insights helped us navigate platform algorithm changes and increase our reach by 340%"
— Chief Content Officer, Leading Digital Publisher
Research Solutions for Digital Media
Specialized research methodologies designed to help digital media companies navigate industry disruption and capture growth opportunities.
Audience Segmentation & Behavior Analysis
Understand how your audience consumes content across platforms and identify opportunities to increase engagement and retention.
- • Multi-platform consumption patterns
- • Content preference mapping
- • Attention span analysis
- • Cross-device journey tracking
Content Performance Optimization
Test and optimize content formats, distribution strategies, and monetization approaches across multiple channels.
- • A/B testing for content formats
- • Distribution channel effectiveness
- • Subscription vs. ad-supported models
- • Creator partnership strategies
Case Studies for Digital Media & Publications
Real-world results from our work with leading digital media companies and publications.
Streaming Service Pricing Optimization
Digital Media & Pricing Strategy
How conjoint analysis and customer segmentation revealed the optimal features and pricing strategy to maximize subscriptions and revenue in the competitive streaming market.
Expert Reviews App Feature Testing
Feature Testing & User Experience
How Kano Analysis helped an expert reviews platform identify and prioritize the most impactful features to attract and retain users.
Who We Work With in Digital Media
From established media giants to innovative digital-first publishers, we partner with organizations across the media spectrum.
Traditional Media Companies
Established newspapers, magazines, and broadcast networks transitioning to digital-first strategies.
- • National newspaper groups
- • Regional media networks
- • Magazine publishers
- • Broadcast media companies
Digital-Native Publishers
Born-digital publications and content creators building audience-first business models.
- • Online news platforms
- • Digital magazine brands
- • Newsletter publishers
- • Content creator networks
Streaming & Video Platforms
Video-first platforms competing in the attention economy with personalized content strategies.
- • Streaming services
- • Video content networks
- • Educational media platforms
- • Live streaming platforms
Who Typically Orders Our Research
Chief Content Officers
Content strategy and audience insights
VP of Product
Platform optimization and user experience
Head of Growth
Acquisition and retention strategies
Research Directors
Market intelligence and competitive analysis
Ready to Transform Your Media Insights?
Get the strategic insights you need to compete with social platforms, optimize content performance, and capture audience attention in today's fragmented media landscape.