Feature Testing & Prioritization
Expert Reviews App Development
26 min
Survey Duration
Subscription - focused
18+
Target Age Range
Objectives & Challenges
Our client aimed to assess the potential impact of a new app designed to provide expert reviews and buying guides. The primary objectives were to:
- Determine the most impactful features for the app to attract and retain users
- Understand user preferences and behaviors related to expert reviews and buying guides
- Evaluate the likelihood of users downloading and using the app
App Development & Testing
Rigorous testing ensures optimal user experience and feature functionality.
Data-Driven Insights
Real-time analytics guide feature prioritization and user engagement strategies.
Approach
To achieve these objectives, we conducted a comprehensive research study that included:
Feature Evaluation
We assessed various app features to identify which ones would be most appealing to users through comprehensive data collection and analysis.
Kano Analysis
Using this technique to prioritize features based on their ability to satisfy user needs and create delight, distinguishing between basic, performance, and excitement features.
User Feedback Collection
Gathering qualitative feedback to understand user sentiments and preferences regarding expert reviews and buying guide functionality.
Target Audience
Adults aged 18+ in the US who:
- • Own a smartphone and use at least one app regularly
- • Access expert reviews and buying guides
- • Include both general population users and current users of the client's services
Results
The study revealed several key insights:
Feature Preferences
Users showed strong interest in features that save time, effort, and money, such as product comparisons, deal alerts, and barcode searches.
User Segmentation
Different user groups (general population vs. current users) had varying preferences, with current users placing higher value on expert reviews and personalized recommendations.
App Impact
The app was found to significantly increase the likelihood of users subscribing to the client's services.
Key Features Identified
Essential Features
- • Product comparisons
- • Deal alerts and notifications
- • Expert review access
- • User-friendly interface
Delighter Features
- • Barcode scanning capability
- • Personalized recommendations
- • Price tracking over time
- • Social sharing options
Benefits to the Client
The insights from this study provided the client with actionable data to:
Prioritize App Features
Focus development on features most likely to attract and retain users
Enhance User Experience
Tailor the app to meet specific needs of different user segments
Increase Subscriptions
Leverage app features to boost subscription rates and renewals
Study Overview
Key Methodologies
Mobile App Experience
Intuitive interfaces drive user adoption and engagement