Cosmetics and Beauty
Transform your beauty business with strategic insights into
biotech-driven innovation, sustainability trends and many others.
We help cosmetics companies understand consumer behavior
in a rapidly growing marketplace.
Trusted by Leading Beauty Brands
We partner with innovative beauty and cosmetics companies driving industry transformation.
"PROOF's consumer insights helped us launch our biotech skincare line and achieve 35% market share in premium category"
— VP of Innovation, Leading Beauty Brand
Research Solutions for Beauty & Cosmetics
Specialized research methodologies to help beauty brands navigate innovation trends and consumer preferences.
Personalization Strategy
Understand consumer preferences for AI-powered recommendations and customized beauty solutions.
- • AI recommendation acceptance
- • Customization willingness to pay
- • Virtual try-on effectiveness
- • Personal consultation preferences
Premium Positioning Research
Optimize premium product positioning and understand consumer value perceptions in luxury beauty segments.
- • Luxury positioning optimization
- • Premium price acceptance
- • Prestige brand associations
- • Value-luxury balance analysis
Case Studies for Beauty & Cosmetics
Real results from our research with leading beauty brands and cosmetics companies.
Understanding the Prestige Beauty Landscape
How a beauty brand gained deep competitive insights through comprehensive market analysis and customer segmentation research across 13,002 participants.
Evaluating Campaign Assets for a Skincare Product
How strategic testing of email and brochure assets across US and China markets optimized campaign performance and enhanced targeting effectiveness.
Who We Work With in Beauty & Cosmetics
From global beauty conglomerates to innovative indie brands, we partner with companies across the beauty ecosystem.
Global Beauty Brands
Established beauty companies innovating with biotech ingredients and sustainable formulations.
- • Multinational beauty conglomerates
- • Prestige cosmetics brands
- • Luxury skincare companies
- • Traditional beauty manufacturers
Beauty Tech Innovators
Technology-driven companies developing AI-powered beauty solutions and personalized experiences.
- • Beauty tech startups
- • AI personalization platforms
- • Virtual try-on solutions
- • Digital beauty consultations
Clean & Sustainable Beauty
Brands focused on natural ingredients, sustainability, and environmentally conscious beauty solutions.
- • Clean beauty brands
- • Sustainable packaging innovators
- • Natural ingredient companies
- • Eco-friendly beauty startups
Who Typically Orders Our Research
VP of Innovation
Product development and ingredient research
Brand Directors
Brand positioning and consumer insights
Chief Marketing Officers
Market trends and consumer behavior
R&D Leadership
Ingredient validation and efficacy research
Ready to Transform Your Beauty Innovation?
Get the consumer insights you need to navigate biotech innovation, optimize personalization strategies, and succeed in the competitive beauty market.