Discover our comprehensive suite of research methods and analytical techniques designed to answer your most critical business questions. From traditional surveys to advanced analytics, we employ the right methodology for every research challenge.
Large-scale surveys, statistical analysis, and data modeling to provide measurable insights and reliable projections.
In-depth interviews, focus groups, and ethnographic studies to understand the 'why' behind consumer behavior.
For any research consideration we encounter, the first step is determining whether qualitative or quantitative research is the best fit. At times this is obvious, but the question should always be considered; sometimes, it isn't as simple a question as it seems.
Frequently, both of these methods are used and in varying order depending on research goals and endpoints.
PROOF Insights can deliver on both research modalities and will only recommend the option that best fits our client's specific needs.
PROOF Insights has a diverse portfolio of Advanced techniques, customized and refined through decades of research experience.
Conjoint, ACBC, MaxDiff, and advanced modeling techniques
Segmentation, factor analysis, and behavioral modeling
Multi-dimensional scaling, SEM, expectancy analysis, and perceptual mapping
Price laddering, Van Westendorp, and revenue modeling
Cutting-edge analytical techniques that transform complex data into clear, actionable insights.
Custom and state of the art AI tools and agents to increase the utility of our experience.
Advanced statistical techniques including structural equation modeling, hierarchical modeling, and time series analysis.
A/B testing, multivariate experiments, and design of experiments (DOE) to establish causal relationships.
We select the optimal research approach based on your specific objectives, timeline, and budget.
When you need to understand a market or problem space
When you need to measure and quantify market characteristics
When you need to understand cause-and-effect relationships
Let's discuss how our industry expertise can help solve your specific business challenges.