PROOF Insights Blog

Stay ahead of market research trends with expert insights, methodological innovations, and practical guidance from our research team.

Featured Article

Why 2026 Research Plans Need Carefully Guided AI Use and Human Judgment
November 6, 2024
David Cristofaro

Why 2026 Research Plans Need Carefully Guided AI Use and Human Judgment

AI is exceptional at finding, sorting, and summarizing information. But aligning decisions with the conflicting interests, incentives, and emotions of real stakeholders requires human judgment.

AI TechnologyHuman JudgmentStrategic Planning

Recent Articles

Our latest insights and perspectives on market research best practices and industry developments.

No articles found matching your search criteria. Try adjusting your search or category filter.

Never Miss an Insight

Subscribe to our blog updates and get the latest market research insights delivered directly to your inbox.