Michael Lore

As Proof Insights' President, Michael leads a primary market research practice with over 35 years of experience serving some of the largest media, publishing, and healthcare companies in the world.

Michael is the President of Proof Insights, a market research firm known for delivering data-backed insights that drive strategic growth. With 20+ years of leadership experience spanning the U.S. Navy SEALs and corporate strategy at KPMG, he brings a rare blend of operational rigor and strategic foresight. Michael has advised Fortune 500s and global OEMs across manufacturing, aerospace, and emerging tech, consistently helping clients identify growth opportunities, navigate M&A, and build resilient strategies. His leadership continues to position Proof Insights as a trusted partner in market intelligence and long-term value creation.

Q: What's your role and what do you focus on day-to-day?
I lead Proof Insights and focus on client strategy, growth strategy, and supporting a high-performing team.

Q: What do you enjoy most about your work?
The constant innovation and working with a smart, dedicated, and driven team

Q: How did you get started in research and analytics?
I got into it through strategy and due diligence work at KPMG, where data and insights were critical to every recommendation.

Q: What’s something people might be surprised to learn about you?
I'm a lifelong fantasy and sci-fi fan.

Q: What does your ideal vacation look like?
Exploring Southern Europe or unplugging in a remote mountain cabin.

Q: One thing you can’t live without?
Learning and meaningful conversations that challenge my thinking.