Monitoring & Improving

Customer Experience &Satisfaction

Measure and improve every touchpoint of the customer journey. Our comprehensive satisfaction tracking helps you understand what drives loyalty and optimize experiences for retention and advocacy.

Customer-Centric Insights

Optimize Every Customer Touchpoint

Customer experience and satisfaction tracking provides deep insights into what drives loyalty, identifies pain points across the customer journey, and measures the effectiveness of experience improvements. Our comprehensive approach captures both emotional and functional aspects of customer satisfaction.

Experience Mapping

Map every customer-facing touchpoint across the customer experience to identify optimization opportunities and experience gaps.

NPS & Loyalty Tracking

Monitor Net Promoter Score and loyalty metrics to understand advocacy levels and long-term customer value.

Importance-Performance Analysis Chart
Key Measurements

Comprehensive Satisfaction Tracking

Monitor satisfaction across all critical touchpoints and experiences to drive continuous improvement and customer loyalty.

Overall Satisfaction

Measure comprehensive satisfaction scores across the entire customer experience and relationship.

Overall satisfaction ratings
Product/service quality
Value for money perception

Net Promoter Score

Track likelihood to recommend and advocacy levels to understand customer loyalty and word-of-mouth potential.

Promoter identification
Detractor analysis
Advocacy behavior tracking

Customer Effort Score

Measure how easy it is for customers to accomplish their goals and complete desired actions.

Task completion ease
Process efficiency
Friction point identification

Journey Touchpoints

Analyze satisfaction at each touchpoint across the entire customer journey and lifecycle.

Pre-purchase experience
Purchase process
Post-purchase support

Service Quality

Evaluate customer service interactions and support quality across all channels and touchpoints.

Response time satisfaction
Resolution effectiveness
Staff helpfulness

Voice of Customer

Capture and analyze customer feedback to understand sentiment, emotions, and improvement opportunities.

Sentiment analysis
Theme identification
Improvement prioritization
Revolutionary Methodology

Event-Driven Customer Experience Measurement

Discover our revolutionary methodology for creating and curating actionable customer loyalty data. Track every customer interaction event to understand what truly drives satisfaction and advocacy.

Real-time event tracking and analysis
AI-ready data structure for automation
Quality management system integration
Episodic memory-based measurement

The Customer Experience Highway

Purchase Event
Touchpoints
Repurchase/Recommend

Possible Touchpoints

  • • Customer service interactions
  • • Online store visits
  • • Product feedback submissions

Ready to Optimize Customer Experience?

Partner with PROOF Insights to implement comprehensive satisfaction tracking that identifies improvement opportunities and drives customer loyalty and advocacy.