Monitoring & Improving

Brand HealthTracking

Monitor the vital signs of your brand with comprehensive health tracking that measures brand awareness, perception, consideration, and loyalty over time to spot trends and opportunities.

Continuous Monitoring

Track Your Brand's Vital Signs

Brand health tracking provides early warning systems for potential issues while measuring the impact of your marketing initiatives. Our comprehensive monitoring captures key performance indicators across awareness, perception, consideration, and loyalty to help you make data-driven brand decisions.

Awareness Tracking

Monitor brand awareness levels across aided and unaided metrics to understand market penetration and visibility.

Perception Analysis

Track brand perception scores and attributes to understand how your brand is viewed in the marketplace.

Core Metrics

Essential Brand Health Indicators

Track the metrics that matter most for your brand's long-term success and competitive positioning in the marketplace.

Brand Awareness

Measure unaided and aided awareness levels to understand brand visibility and market penetration.

Unaided brand recall
Aided brand recognition
Top-of-mind awareness

Brand Perception

Track how consumers perceive your brand across key attributes and emotional connections.

Brand attribute ratings
Emotional associations
Quality perceptions

Purchase Consideration

Monitor likelihood to consider and purchase your brand versus competitors in the category.

Consideration rates
Purchase intent scores
Competitive preference

Brand Loyalty

Measure customer loyalty, retention, and advocacy to understand long-term brand strength.

Net Promoter Score
Repeat purchase rates
Brand attachment scores

Competitive Position

Understand your brand's position relative to competitors across all key health metrics.

Market share tracking
Competitive benchmarking
Share of voice analysis

Trend Analysis

Track changes over time to identify trends, seasonal patterns, and campaign impact on brand health.

Historical trend analysis
Campaign impact tracking
Predictive modeling

Ready to Monitor Your Brand Health?

Partner with PROOF Insights to establish comprehensive brand health tracking that identifies opportunities, prevents issues, and measures the impact of your marketing efforts.