PackageTesting
Your package is often the first and only chance to communicate with potential customers at the point of purchase. Our package testing ensures your design stands out on the shelf, communicates your brand effectively, and drives purchase decisions.
Maximize Shelf Impact & Appeal
Shelf Impact & Visibility
Measure how well your package stands out in competitive shelf environments and captures consumer attention at the point of purchase.
Brand Recognition & Recall
Evaluate how effectively your package communicates brand identity and creates memorable brand associations with consumers.
Comprehensive Package Evaluation
Our package testing methodology evaluates every aspect of package design to ensure maximum shelf impact and consumer appeal.
Shelf Impact Assessment
Measure how effectively your package stands out and captures attention in competitive retail environments.
Brand Recognition
Evaluate how well your package communicates brand identity and creates strong brand recall among consumers.
Purchase Motivation
Assess how effectively your package design motivates purchase decisions and drives consumer action.
Competitive Comparison
Compare your package performance against competitive alternatives in realistic shelf environments.
Design Element Testing
Evaluate specific design elements to understand which components drive package effectiveness.
Optimization Recommendations
Actionable insights for design optimization based on comprehensive testing and consumer feedback.
Ready to Optimize Your Package Design?
Partner with PROOF Insights to ensure your package design maximizes shelf impact, communicates your brand effectively, and drives purchase decisions.