ConceptTesting
Our concept testing helps you validate your and refine your new product or service ideas, understand market appeal, identify optimization opportunities, and increase the likelihood of market success.
Validate Ideas Before Investment
Concept testing is essential for reducing innovation risk and maximizing market success. Our research helps you understand which concepts resonate with your target audience, why they appeal, and how to optimize them for maximum market impact.
Appeal Measurement
Comprehensive measurement of concept appeal across multiple dimensions to understand overall market attractiveness.
Purchase Intent
Measure purchase intention and trial willingness to predict market acceptance and commercial viability.
Message Clarity
Evaluate how well your concept communicates its value proposition and benefits to the target audience.
Target Audience
Identify the segments most attracted to your concept and understand their characteristics and motivations.
Competitive Comparison
Compare your concept against existing alternatives and competitive offerings to assess differentiation.
Optimization Insights
Actionable recommendations for concept optimization based on detailed feedback and performance analysis.
Important Concept Quality Considerations
Our comprehensive quality framework evaluates concepts across four critical dimensions to ensure market success and sustainable competitive advantage.
Problem Urgency
Assesses how pressing and immediate the customer problem is. High urgency creates natural demand and reduces resistance to trying new solutions.
Solution Fit
Measures how well the concept addresses the identified problem and meets customer needs. Strong solution fit indicates clear value proposition.
Market Impact
Evaluates the potential market size, revenue opportunity, and strategic importance of the concept to business growth objectives.
Adoption Velocity
Assesses how quickly customers will embrace and integrate the new concept into their routines, affecting time-to-market success.
Ready to Test Your Concept?
Partner with PROOF Insights to validate your concepts, optimize their appeal, and increase your chances of market success before you invest in development.