Purpose of the Retail Impact Study
Allows brand visibility into full value of brand's owned customers across all purchasing channels
Customer Data We Have Today
Brands only have visibility into the purchasing behavior of their owned customers in the DTC channel
Brands have blind spot to the total value of owned customers
Limited ability to understand customer engagement and sales across all channels with these customers
Customer Data Extrapolated with Study
Retail Impact Study measures brand owned customers' purchases in retail stores
Provides understanding of customer channel preferences and share of spend across channels
Enables more personalized customer engagement based on shopping behavior
How the Retail Impact Study Works
A systematic approach to understanding your customers' complete purchasing behavior across all channels
High Level Process Steps
First Party Customers (Owned Customers)
Email Survey is fielded to owned customers
Survey asks all customer purchase behavior questions
Questions establish spend in retail
Survey covers retailer and product spend to each retailer. Gain insight on key buying you buy products.
Data is tabulated and total customer
Brand spend is established. Retail Impact Factor is calculated and stored for all customers in database.
Using modeling techniques, the retail
Impact factor is calculated and stored for all customers in database.
Example Results
Customer Profile
For every $1 dollar the customer spends in the DTC channel, they spend $1 in the retailer channel
Impact Analysis Framework
Our systematic approach to measuring and optimizing retail impact across all customer touchpoints.
Data Collection
Gather comprehensive data from all retail touchpoints including sales, customer behavior, and operational metrics.
- Transaction data analysis
- Customer behavior tracking
- Operational metrics
Impact Modeling
Build statistical models to quantify the impact of each retail element on key business outcomes and customer behaviors.
- Statistical modeling
- Correlation analysis
- Attribution modeling
Optimization
Implement data-driven recommendations to optimize retail strategies and maximize impact on business outcomes.
- Strategy recommendations
- Implementation roadmap
- Performance tracking
Key Metrics & Insights
Track the metrics that matter most for retail impact and business growth.
Performance Metrics
Conversion Rate Improvement
Measure how retail changes affect customer purchase behavior and conversion rates.
Average Transaction Value
Track impact on customer spending and basket size across different retail strategies.
Customer Dwell Time
Analyze how store layout and design affect customer engagement and time spent.
Business Impact
Cross-selling Success Rate
Measure effectiveness of product placement and promotional strategies on additional sales.
ROI by Strategy
Calculate return on investment for different retail initiatives and optimization efforts.
Space Productivity
Optimize store layout and space utilization based on customer flow and sales data.
Ready to Optimize Your Retail Impact?
Start measuring and improving your retail strategies with comprehensive impact factor analysis tailored to your business objectives.