In the News
Discover how PROOF Insights research has been featured in leading publications, academic journals, and media outlets, driving important conversations and business decisions.
Recent Featured Coverage
Our latest research initiatives making headlines and driving important conversations.
Autoimmunity and the "Good Girls"™️ - The first sociological survey exploring the intersection of empowerment and autoimmunity in American women
PROOF Insights conducted groundbreaking research exploring the relationship between societal expectations and autoimmune conditions in American women.
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American Mothers on Pause - Highlighting the gains and sacrifices made by stay-at-home moms
Comprehensive research study examining the experiences, challenges, and contributions of stay-at-home mothers in America.
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A dynamic segmentation of U.S. women during the COVID‐19 pandemic
Peer-reviewed research analyzing consumer behavior patterns and segmentation changes among U.S. women during the pandemic.
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A comprehensive look at how our research has informed public discourse and business strategy.
PBS and Member Stations Voted "Most Trusted" Institution for 18 Consecutive Years
Annual trust study conducted by PROOF Insights demonstrates PBS's continued leadership in public trust and institutional credibility.
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Americans Rate PBS and its Member Stations Most Trusted Institution for the 15th Consecutive Year
Continued validation of PBS's trust leadership through comprehensive national research methodology.
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The five-dimensional curiosity scale: Capturing the bandwidth of curiosity and identifying four unique subgroups of curious people
Groundbreaking psychological research developing new frameworks for measuring and understanding curiosity in consumer behavior.
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Nationwide Survey Confirms That PBS and Member Stations Are America's Most Trusted Institution for the 14th Consecutive Year
Longitudinal trust research demonstrating consistent methodology and reliable measurement over extended time periods.
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State of the Game: The NFL Fan Poll
Comprehensive analysis of NFL fan sentiment, preferences, and engagement patterns across diverse demographics.
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Richer, Together
Financial behavior research examining household spending patterns and economic decision-making processes.
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How The Economy Changed You
Economic impact research analyzing how major economic shifts influence consumer behavior and financial decision-making.
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2011 NFL Lockout Watch: The People Speak
Fan sentiment analysis during the NFL lockout, providing insights into sports fan loyalty and engagement patterns.
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What's Your Money State of Mind?
Psychological profiling research exploring the relationship between mindset and financial decision-making.
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Your Surprising Beauty Secrets
Consumer behavior analysis revealing unexpected patterns in beauty product usage and preferences.
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Time Inc. Study Reveals That "Digital Natives" Switch Between Devices and Platforms Every Two Minutes
Pioneering research on multi-device usage patterns and digital consumption behaviors among younger demographics.
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The ABCs of E-Reading
Early research on e-reading adoption patterns and consumer preferences in the digital publishing transition.
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Sony: ebooks to overtake print within five years
Predictive market research on the digital transformation of the publishing industry.
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The Luxury Survey
Comprehensive analysis of luxury consumer behavior and market trends during economic uncertainty.
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The Global Luxury Survey
International luxury market research providing cross-cultural insights into premium consumer behavior.
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