Evaluating New Packaging Designs for Skincare Products
How comprehensive packaging evaluation across multiple markets revealed key design preferences and brand fit insights to optimize skincare product presentation and customer appeal.
The Challenge
Our client needed to assess the appeal, interest, uniqueness, and emotional drivers of new packaging designs for their skincare product line across five key sub-categories including moisturizers, serums, cleansers, masks, and sunscreens.
Primary Objectives:
- Determine fit with the brand identity and values
- Identify delighters and barriers in new designs
- Compare new designs versus current packaging performance
- Evaluate performance relative to key competitors
Our Approach
We conducted comprehensive packaging evaluations across multiple markets to deliver actionable insights for optimizing skincare product presentation.
Packaging Evaluations
- Detailed evaluations of new and current packaging designs
- 18-minute online survey methodology
- Statistical comparative analysis techniques
Global Market Research
- Cross-cultural packaging preference analysis
- Market-specific design validation
- Brand fit assessment across cultures
Key Results
Our comprehensive packaging evaluation revealed crucial insights that transformed the client's product presentation strategy.
Critical Insights Discovered
Design Preferences by Market
Identified preferred packaging designs for different skincare products across US, China, and Japan markets
Customer Feedback Analysis
Clear identification of the most appealing features and areas for improvement in new packaging designs
Brand Fit Evaluation
Comprehensive assessment of how well new designs aligned with brand image and overall product collection
Client Benefits
The insights from this study provided actionable data that transformed the client's packaging strategy and market approach.
Enhanced Packaging Designs
Tailored packaging to meet the preferences of different customer segments across global markets
Improved Product Presentation
Developed packaging that resonates with key customer segments and enhances brand perception
Boosted Customer Satisfaction
Implemented strategies to enhance customer satisfaction by focusing on the most valued packaging features