How a leading medical device manufacturer identified 4 distinct customer segments using advanced Latent Class Modeling, resulting in a 35% increase in targeted marketing effectiveness and significant revenue growth.
A leading medical device manufacturer was struggling with declining market share and ineffective marketing campaigns. Their one-size-fits-all approach wasn't resonating with diverse customer segments in the healthcare market.
We employed advanced Latent Class Modeling to identify distinct customer segments based on purchasing behavior, decision-making processes, and product preferences.
Comprehensive survey of 2,500 healthcare professionals across multiple specialties
Analysis of purchase patterns, decision criteria, and communication preferences
Statistical validation and business relevance testing of identified segments
Cost-conscious, value efficiency and reliability
Early adopters focused on cutting-edge technology
Premium buyers prioritizing quality and outcomes
Value personal relationships and support services
"The segmentation insights transformed our entire go-to-market strategy. We finally understood our customers at a granular level and could speak their language. The results exceeded our expectations."
Discover how Latent Class Modeling can transform your marketing strategy and drive measurable growth.