Evaluating Jeans Fit Naming Preferences
How comprehensive consumer research identified optimal fit names for "Relaxed Fit" and "Close Fit" jeans categories, enhancing product clarity and customer satisfaction through strategic naming decisions.
The Challenge
Our client needed to determine the most suitable names for different jeans fits under the "Relaxed Fit" and "Close Fit" categories to improve product clarity and consumer understanding.
Primary Objectives:
- Identify names that best describe fit characteristics in both categories
- Understand consumer perceptions and preferences for each fit name
- Provide actionable insights for product naming strategies
- Enhance marketing communication accuracy and effectiveness
Our Approach
We conducted comprehensive quantitative research using structured fit name evaluation methodology to capture precise consumer perceptions.
Quantitative Survey
- 14-minute online survey methodology
- 512 US females aged 21-64 participants
- Household income $15K+ requirement
Fit Name Evaluation
- 0-10 scale rating system for each fit name
- Range evaluation from "Relaxed" to "Close" fit
- Statistical analysis of ratings and preferences
Target Audience Criteria
Clear Naming Preferences Revealed
The research identified distinct consumer preferences for fit names, providing clear guidance for optimal product naming strategies.
Relaxed Fit Category
Top-rated names for comfortable, loose-fitting jeans
Close Fit Category
Preferred names for form-fitting, tailored jeans
Key Research Insights
Consumer Perceptions
Detailed feedback revealed the importance of comfort, fit accuracy, and emotional impact of naming choices
Fit Name Ranges
Specific fit ranges identified for each name, clarifying consumer expectations and preferences
Consumer Feedback Insights
Participants provided detailed qualitative feedback highlighting the emotional and practical associations with different fit names, emphasizing the importance of accurate terminology for customer satisfaction.
Client Benefits
The naming research provided clear, actionable insights that transformed the client's product naming strategy and customer communication approach.
Optimized Product Naming
Selected fit names that resonate most with consumers, enhancing product appeal and clarity
Improved Marketing Strategies
Developed targeted messaging aligned with consumer perceptions and preferences for each fit name
Enhanced Customer Satisfaction
Ensured product names accurately reflect fit expectations, leading to better customer experiences