Food and Restaurants
Transform your food service business with strategic insights
into technology adoption, menu innovation, and changing
consumer dining behaviors. We help restaurants and
food companies understand market dynamics driven
by Millennials and Gen Z's increased spending on
dining experiences.
Trusted by Leading Food Service Brands
We partner with innovative restaurants and food service companies driving culinary and operational excellence.
"PROOF's customer insights helped us optimize our menu innovation and increase customer satisfaction by 47%"
— VP of Culinary Innovation, Leading Restaurant Chain
Research Solutions for Food & Restaurants
Specialized research methodologies to help food service companies navigate digital transformation and evolving consumer preferences. Please reach out to us for more relevant study types in this vertical market.
Menu Innovation & Testing
Test new menu items, dietary options, and flavor profiles to understand consumer preferences and optimize offerings.
- • New dish concept validation
- • Health-conscious menu optimization
- • Flavor preference analysis
- • Dietary restriction accommodation
Customer Experience Research
Understand dining preferences, service expectations, and factors that drive customer loyalty and repeat visits.
- • Service quality optimization
- • Ambiance preference studies
- • Customer journey mapping
- • Loyalty program effectiveness
Case Studies for Food & Restaurants
Real results from our research with leading restaurant chains and food service companies.
Understanding the Fast Casual Dining Landscape
How advanced segmentation analysis revealed key customer insights that transformed menu development, messaging strategies, and customer acquisition for a leading fast casual brand.
Understanding the Snacking Landscape
How comprehensive market research and consumer perception analysis revealed key insights to drive product innovation and strategic positioning in the competitive snacking sector.
Who We Work With
We partner with innovative food service companies across all segments of the industry.
Quick Service Restaurants
Fast-casual chains, QSR brands, and quick-service concepts optimizing operations and customer experience.
Fine Dining & Upscale
Premium restaurants and fine dining establishments researching menu innovation and customer experience.
Food Service Suppliers
Ingredient suppliers, equipment manufacturers, and food service distributors understanding market needs.
Food Tech & Delivery
Digital ordering platforms, delivery services, and restaurant technology companies optimizing user experience.
Food Manufacturers
CPG brands, food manufacturers, and packaged food companies testing products and messaging.
Hospitality Groups
Hotel restaurant groups, resort dining, and hospitality brands enhancing guest dining experiences.
Ready to Transform Your Food Service Strategy?
Get the consumer insights you need to optimize menu innovation, understand dining preferences, and succeed in the competitive food service market.