Drive Growth in the $91B Oral Care Market
Navigate the evolving dental and oral care landscape with strategic insights that address premiumization trends, sustainability demands, and the shift to direct-to-consumer channels. We help brands understand consumer preferences in a market growing at 5.1% CAGR through 2035.
Trusted by Leading Oral Care Brands
We partner with innovative dental and oral care companies driving market transformation.
Research Solutions for Dental & Oral Care
Specialized research methodologies to help oral care brands navigate market trends and capture growth opportunities.
New / Updated Clinician Product Adoption Test
Understand how clinicians select oral care products, usage patterns, and preferences for new features and capabilities.
- • Product preference mapping
- • Usage frequency analysis
- • Ingredient preference studies
- • Brand switching behavior
Price Elasticity Testing and Forecasting
Test pricing for new products using a variety of methods, including adaptive choice-based conjoint (ACBC).
- • Premium feature validation
- • Price sensitivity analysis
- • Configuration optimization
- • Volumetric forecasting including Monte Carlo Analysis
Case Studies for Dental & Oral Care
Real results from our research with leading oral care brands and dental product companies.
Dental Products Company | Pediatric Crown Concept Test
How a dental products company validated a next-generation esthetic pediatric crown concept across seven global markets, informing product design and commercialization strategy through comprehensive multi-country research.
Fresh Health | Oral Care Innovation
How Fresh Health assessed market interest for their innovative 7-second custom-fit water-jet flosser, validated positioning statements, and determined optimal pricing strategy through comprehensive concept testing and ACBC analysis.
Who We Work With in Dental & Oral Care
From established oral care giants to innovative startup brands, we partner with companies across the dental health spectrum.
Global Professional Dental Products Companies
Established companies looking to innovate with premium products and sustainable formulations.
- • Multinational professional dental products
- • Implant manufacturers
- • Dental chair and delivery systems companies
- • National and regional dental labs
Direct-to-Consumer Brands
Innovative startups disrupting traditional oral care with subscription models and natural products.
- • Subscription oral care services
- • Natural and organic brands
- • Smart toothbrush companies
- • Personalized oral care solutions
DSOs and New Dental Business Models
Corporate dental practices that seek to innovate on their business models to leverage size to their operational and economic advantage.
- • General dentistry DSOs
- • Oral surgery and periodontal DSOs
Who Typically Orders Our Research
VP of Marketing
Brand positioning and consumer insights
Product Managers
Innovation and product development
R&D Directors
Formulation and technology validation
Market Research
Consumer behavior and trend analysis
Ready to Accelerate Your Oral Care Innovation?
Get the consumer insights you need to capture the premiumization trend, develop sustainable products, and optimize your direct-to-consumer strategy in the growing oral care market.