# PROOF Insights — Market Research & Advanced Analytics > PROOF Insights is a market research and strategic analytics firm that delivers custom-crafted research solutions to uncover deep audience insights, drive product innovation, and accelerate business growth through evidence-based decision making. Trusted by 200+ leading brands including 50+ Fortune 500 companies, with 35+ years of experience and 5,000+ successful projects. Website: https://www.proof-insights.com --- ## About PROOF Insights PROOF Insights is a boutique market research consultancy founded in 1989 (originally as Marketing and Research Resources, rebranded in 2023). The firm combines deep analytical expertise with strategic business acumen, offering personalized senior-level attention on every engagement. In 2024, PROOF launched a Healthcare Insights Practice by acquiring the Actionable Research team, adding 25 years of medical and dental expertise. **Core promises:** - **Tailored Solutions, No Surprises** — Every project is customized with full transparency and actionable results - **Senior-Level Attention** — Clients work directly with experienced researchers, not junior staff - **Big Enough to Deliver, Small Enough to Care** — Resources of a large firm with personalized attention - **Innovation Driven by Your Challenges** — Methods evolve with the consumer landscape - **Rapid Responses and Reliability** — Known for fast turnarounds and dependable partnership **Why clients choose PROOF:** - Reduce risk through evidence-based decision making - Maximize ROI by understanding what drives customer behavior and market dynamics - Gain competitive edge through deep market insights and strategic recommendations Learn more: https://www.proof-insights.com/about --- ## Solutions PROOF Insights offers six core solution areas covering every stage of the business journey. More detail: https://www.proof-insights.com/solutions ### Strategy Strategic market intelligence and competitive positioning research to support confident market entry decisions, brand strategy development, and business growth planning. - **Market Discovery & Opportunity Assessment** — Identify and size market opportunities before investment. Includes TAM sizing, growth projections, entry barrier analysis, and regulatory environment assessment. https://www.proof-insights.com/solutions/strategy/market-discovery-opportunity - **Market Segmentation** — Demographic, psychographic, behavioral, and needs-based segmentation with persona development and targeting recommendations. https://www.proof-insights.com/solutions/strategy/market-segmentation - **Competitive Landscape Analysis** — Competitor profiling, strengths/weaknesses analysis, market share benchmarking, pricing comparison, and threat assessment. https://www.proof-insights.com/solutions/strategy/competitive-landscape - **Brand Strategy** — Develop positioning and brand strategy based on market insights. https://www.proof-insights.com/solutions/strategy/brand-strategy More: https://www.proof-insights.com/solutions/strategy ### Innovation & Growth Comprehensive product development and innovation research to validate concepts, optimize products, test pricing strategies, and accelerate market success while reducing development risks. - **Concept Testing** — Validate ideas before development. Measures appeal, purchase intent, message clarity, and competitive comparison. https://www.proof-insights.com/solutions/innovation-growth/concept-testing - **Package Testing** — Optimize packaging for shelf impact, brand recognition, and consumer appeal across global markets. https://www.proof-insights.com/solutions/innovation-growth/package-testing - **Name Testing** — Test memorability, brand fit, pronunciation, cultural validation, and trademark availability. https://www.proof-insights.com/solutions/innovation-growth/name-testing - **Product Testing** — Evaluate product performance and consumer preferences through in-market testing. https://www.proof-insights.com/solutions/innovation-growth/product-testing - **Feature & Benefit Testing** — Optimize product features and benefits for maximum market appeal. https://www.proof-insights.com/solutions/innovation-growth/feature-benefit-testing - **Pricing Research** — Optimize pricing strategy and revenue potential using Van Westendorp, Gabor-Granger, price laddering, and conjoint-based approaches. https://www.proof-insights.com/solutions/innovation-growth/pricing More: https://www.proof-insights.com/solutions/innovation-growth ### Marketing & Messaging Data-driven marketing optimization and messaging research to maximize campaign effectiveness, improve brand communication, and drive higher engagement and conversion rates. - **Messaging & Positioning** — Message testing, brand positioning studies, value proposition analysis, and perceptual mapping for clear differentiation and stronger emotional connection. https://www.proof-insights.com/solutions/marketing-messaging/messaging-positioning - **Ad Optimization** — Systematic testing of creative concepts, headlines, calls-to-action, and media channel selection to maximize advertising ROI. https://www.proof-insights.com/solutions/marketing-messaging/ad-optimization - **Ad Effectiveness** — Measure brand awareness lift, purchase intent change, message comprehension, and campaign attribution through pre/post and multi-touch analysis. https://www.proof-insights.com/solutions/marketing-messaging/ad-effectiveness More: https://www.proof-insights.com/solutions/marketing-messaging ### Monitoring & Improving Continuous brand performance monitoring and customer experience tracking to identify improvement opportunities, measure satisfaction, and optimize outcomes over time. - **Brand Health Tracking** — Monitor brand awareness, perception, purchase consideration, and loyalty with real-time dashboards and trend analysis. https://www.proof-insights.com/solutions/monitoring-improving/brand-health-tracking - **Customer Experience & Satisfaction** — Measure every touchpoint including overall satisfaction, NPS, customer effort score, and event-based quality measurement. https://www.proof-insights.com/solutions/monitoring-improving/customer-experience-satisfaction - **Awareness & Usage** — Track unaided and aided brand awareness, usage frequency, and behavioral patterns. https://www.proof-insights.com/solutions/monitoring-improving/awareness-usage - **Ad & Claim Validation** — Validate advertising claims and ensure messaging accuracy. https://www.proof-insights.com/solutions/monitoring-improving/ad-claim-validation - **Mental Advantage Analysis** — Understand competitive perception and mental positioning. https://www.proof-insights.com/solutions/monitoring-improving/mental-advantage-analysis More: https://www.proof-insights.com/solutions/monitoring-improving ### CRM Database Analytics Advanced customer database analytics and predictive modeling to unlock customer insights, optimize retention, and drive growth through data-driven intelligence. - **Retail Impact Factor** — Measure impact of retail strategies on customer behavior including store layout optimization, product placement, promotional effectiveness, and cross-selling assessment. https://www.proof-insights.com/solutions/crm-databases/retail-impact-factor - **RFM Analysis** — Segment customers by Recency, Frequency, and Monetary value for targeted campaigns, loyalty program design, and lifetime value prediction. https://www.proof-insights.com/solutions/crm-databases/rfm-analysis - **Predictive Modeling** — Machine learning-powered churn prediction, lifetime value forecasting, purchase propensity scoring, and dynamic pricing optimization. https://www.proof-insights.com/solutions/crm-databases/predictive-modeling More: https://www.proof-insights.com/solutions/crm-databases ### Private Equity Specialized research and commercial due diligence to support investment decisions, validate market opportunities, and drive post-acquisition value creation. - **Due Diligence Research** — Market analysis, competitive landscape, customer base analysis, and regulatory risk assessment. Fast-track delivery in 4–8 weeks to support investment timelines. Benefits: validated market opportunities, assessed growth potential, early risk identification, informed deal valuation. - **Post-Deal Alignment** — Customer and employee satisfaction analysis, brand positioning assessment, pricing analysis. Includes 100-Day Plan Support for immediate post-acquisition action. - **Seller-Initiated Due Diligence** — Prepares companies for sale/merger by anticipating buyer questions, mitigating risks, improving transparency, and increasing valuation. - **Buyer-Initiated Due Diligence** — Validates investment opportunity, identifies risks, supports accurate valuation, and provides post-acquisition integration insights. - Result: 15–25% improvement in deal certainty and transaction speed. More: https://www.proof-insights.com/solutions/private-equity --- ## Research Methodologies PROOF Insights delivers both quantitative research (large-scale surveys, statistical analysis, data modeling) and qualitative research (in-depth interviews, focus groups, ethnographic studies). The firm recommends the approach that best fits each client's specific needs, and frequently combines both. More: https://www.proof-insights.com/methodologies ### Features & Price Optimization - **Conjoint Analysis & ACBC** — Adaptive choice-based conjoint to understand how consumers make trade-offs between product features and price. https://www.proof-insights.com/methodologies/conjoint-and-acbc - **MaxDiff Scaling** — Identify the most and least important attributes in a set to prioritize features and messaging. https://www.proof-insights.com/methodologies/max-diff-scaling - **Kano Analysis** — Classify product features as must-haves, performance drivers, or delighters. https://www.proof-insights.com/methodologies/kano-analysis - **TURF Analysis** — Total Unduplicated Reach and Frequency to optimize product line or portfolio reach. https://www.proof-insights.com/methodologies/turf-analysis - **Driver Analysis** — Identify which factors most influence satisfaction, loyalty, or purchase decisions. https://www.proof-insights.com/methodologies/driver-analysis - **Monadic Testing** — Evaluate products or concepts individually for unbiased assessment. https://www.proof-insights.com/methodologies/monadic-testing ### Understanding Your Audience - **Factor Analysis** — Reduce complex data into meaningful underlying dimensions. https://www.proof-insights.com/methodologies/factor-analysis - **Cluster Analysis** — Group consumers into distinct segments based on shared characteristics. https://www.proof-insights.com/methodologies/cluster-analysis - **Latent Class Modeling** — Statistical segmentation that identifies hidden groups within data. https://www.proof-insights.com/methodologies/latent-class-modeling - **Database Modeling** — Advanced analytics on customer databases for segmentation and prediction. https://www.proof-insights.com/methodologies/database-modeling ### Understanding Your Competitive Landscape - **Multi-Dimensional Scaling** — Visualize how brands or products are perceived relative to competitors. https://www.proof-insights.com/methodologies/multi-dimensional-scaling - **Structural Equation Modeling** — Test complex relationships between variables and measure indirect effects. https://www.proof-insights.com/methodologies/structural-equation-modeling - **Importance-Performance & NPS** — Map what matters most against how well you deliver, with Net Promoter Score analysis. https://www.proof-insights.com/methodologies/importance-performance-nps - **Expectancy Analysis** — Measure gaps between customer expectations and actual experience. https://www.proof-insights.com/methodologies/expectancy-analysis ### Price Optimization - **Van Westendorp** — Price sensitivity meter to identify acceptable price range and optimal price point. https://www.proof-insights.com/methodologies/van-westendorp - **Gabor-Granger** — Direct price testing to estimate demand at specific price points and build revenue curves. https://www.proof-insights.com/methodologies/gabor-granger ### Advanced Analytics Capabilities - **Generative AI** — Pattern discovery, advanced classification, and AI-enhanced research efficiencies - **Statistical Modeling** — Structural equation modeling, Hierarchical Bayes, time series forecasting - **Experimental Design** — A/B testing, multivariate experiments, factorial designs, randomized controlled trials --- ## Industry Expertise PROOF Insights has deep expertise across 12+ industry verticals with 4,800+ completed projects. From Fortune 500 enterprises to innovative startups, the firm provides customized insights for corporate growth and profitability. More: https://www.proof-insights.com/industries-clients - **Healthcare & Surgical** — Medical devices, diagnostics, surgical innovations. Clients include Boston Scientific, Edwards Lifesciences, Ethicon, Hillrom, Cook Medical, DePuy Synthes. https://www.proof-insights.com/industries-clients/healthcare-surgical - **Dental & Oral Care** — Dental products, oral health. Clients include Dentsply Sirona, Henry Schein, Hu-Friedy, Glidewell, Carestream Dental, Colgate, Church & Dwight. https://www.proof-insights.com/industries-clients/dental-oral-care - **Life Sciences** — Pharmaceuticals, biotech, diagnostics. Clients include Bio-Rad, Beckman Coulter, Calcivis, Aviir, Dexcel Pharma, Asensus Surgical. https://www.proof-insights.com/industries-clients/life-sciences - **Beauty & Cosmetics** — Skincare, makeup, personal care. Clients include Drunk Elephant, bareMinerals, Dolce & Gabbana. https://www.proof-insights.com/industries-clients/beauty-cosmetics - **Apparel & Retail** — Fashion, footwear, retail. Clients include Bloomingdale's, Express. https://www.proof-insights.com/industries-clients/apparel-retail - **Food & Restaurants** — CPG food, restaurants, nutrition. Clients include Chipotle, Allrecipes, Bon Appétit, Food & Wine, GU Energy, Hippeas. https://www.proof-insights.com/industries-clients/food-restaurants - **SaaS & Technology** — Software, tech platforms, digital services. https://www.proof-insights.com/industries-clients/saas-technology - **Digital Media & Publications** — Streaming, publishing, digital content. https://www.proof-insights.com/industries-clients/digital-media-publications - **Networks & Telecommunications** — Telecom, networking services. https://www.proof-insights.com/industries-clients/networks - **Non-Profit** — Advocacy, fundraising, public awareness. Clients include Action Against Hunger, Best Friends Animal Society. https://www.proof-insights.com/industries-clients/non-profit - **Financial Services** — Banking, fintech, insurance. Clients include ING, Dandy. https://www.proof-insights.com/industries-clients/financial-services --- ## Case Studies 30+ case studies demonstrating real-world results across industries. Example outcomes: - 13,002 participants in a Prestige Beauty competitive landscape study - 50%+ purchase interest achieved in Fresh Health oral care innovation testing - 35% marketing ROI improvement for a medical device manufacturer - 42% revenue increase for a SaaS company through pricing optimization - 45% engagement improvement in healthcare marketing - 9-country global brand consolidation strategy Browse all: https://www.proof-insights.com/resources/case-studies --- ## Resources ### Blog Regularly published articles covering AI in market research, conjoint analysis, neuroscience, demand forecasting, consumer behavior, and research methodology best practices. Browse: https://www.proof-insights.com/resources/blog ### White Papers & eBooks - AI Market Research Guide — https://www.proof-insights.com/resources/white-papers-ebooks/ai-market-research-guide - Conjoint Analysis Mastery — https://www.proof-insights.com/resources/white-papers-ebooks/conjoint-analysis-mastery - Behavioral Economics Research — https://www.proof-insights.com/resources/white-papers-ebooks/behavioral-economics-research - Global Market Segmentation — https://www.proof-insights.com/resources/white-papers-ebooks/global-market-segmentation ### Thought Leadership - Latent Class Modeling Guide — https://www.proof-insights.com/resources/thought-leadership/latent-class-modeling-guide - Cognitive Biases in Research — https://www.proof-insights.com/resources/thought-leadership/cognitive-biases - AI & Human Integration — https://www.proof-insights.com/resources/thought-leadership/ai-human-integration - Next-Gen ACBC — https://www.proof-insights.com/resources/thought-leadership/next-gen-acbc ### Research Tools Calculators and tools for research professionals: https://www.proof-insights.com/resources/tools --- ## Team PROOF Insights is led by a team of experienced market research professionals: Andy Stacey, Chase Wrinn, David Cristofaro, Emily Yeagley, Jen Herrick, Katie Crain, Matt Rodwick, Michael Lore, Sherrye Parr, Stacey Wachter, Tatiana Dockendorf, Taylor Grant. Team profiles: https://www.proof-insights.com/about --- ## Contact Ready to start? PROOF Insights provides custom research proposals at no cost. - **Timeline:** Most projects take 2–8 weeks depending on scope and methodology - **Company size:** Works with startups, mid-size companies, and Fortune 500 enterprises - **International capability:** Worldwide partnerships for multi-country research with localized insights - **Industry coverage:** Deep expertise across 12+ industries Schedule a 30-minute consultation or send a message: https://www.proof-insights.com/contact